Tag: Advertising

Posted on

Site Changes for 2010

My site in 2010
My site

With the long 4th of July Weekend, I thought it was time for my yearly site refresh.  After upgrading to WordPress 3.0 (which has a number of advanced features like Custom Post Types and Multiple Sites installations), I decided to make two major cosmetic changes to the site.

  1. I decided to change the site’s theme to Thirty Ten, a three-column version of the new WordPress default theme, Twenty Ten.  Like all of the times I change themes, the old theme is still pretty good, but I just felt the need to experiment with a new design.  I especially like that asides have been given their own style and that it’s easy to place my own header images (which I hope to do in the coming weeks).
  2. Since I recently joined up with an online advertising company, I wanted to understand more about the business.  So I reactivated my Google Adsense account, and decided to place ads on my site and feed.  I had resisted putting ads on my site since I first started it (which when I think about it seems odd, since I was making less money then I do now), but it felt right to try this out.   We’ll see how this experiment goes.

So check feel free to check out my new web site at allen.alew.org.

Posted on

The joys of advertising

An unfortunate reality of our times is that advertising is every where. TV, movies, Internet, and now even video games now have more and more ads to try and catch your dwindling attention. Unfortunately, with all of these people trying to sell you things you obviously don’t need, I’ve tended to stop paying attention to any of them. However, I do remember a time when I used to be enthralled by Super Bowl commercials and other slick ad pitches that got my attention. Budweiser was always a good advertiser, and today their “Real American” ads featuring the way too much cologne wearer and Geico’s slick advertising of “Tiny House” are some of the best out there. Of course, as Tivo and other commercial skipping devices and programs that mask advertising come out, it’ll be harder to find these gems that are sometimes better than the program they air with. There maybe one place to see these commercials though, Ifilm, which is ironically selling advertising space to show you the commercials.