So I called Greyhound the other day for a trip to Los Angeles for the coming weekend. They had what I thought was kind of a weird interface for making reservations. Rather than the new (but still annoying) computers that can process what people say over the phone, they have you navigate a set of menus to tell the system where you are leaving and where you are going. For example, “if you are leaving from a city in that starts with San or Santa, press (2 or something).” Their website is better, but it doesn’t have a way of checking your itinerary as easy as Southwest Airlines (though most airlines don’t have anything as good as Southwest).
Some company really needs to implement showing those menus on the screens of cell phones like 37signals (one of the best design firms) suggests. It could actually make phone systems easier than Internet systems.